Summer 2012 will be remembered for a variety of reasons the Golden Jubilee, the Olympics, Euro 2012 and rain, rain and more rain! Way back in Autumn 2011 Fashion Buyers and Merchandisers were gazing in their fashion crystal balls, planning the colours, trends and designs which were going to be big for Spring Summer 2012.
A Typical list may have been....
Scarf print.............✓
Sorbet Colours...........✓
Sports Luxe.....................✓
Sandals...........................✓
One big assumption made when buying ranges is that the right weather conditions will be there to support the sales of clothing . Retailers are banking on dry sunny and mild weather conditions. However Summer 2012 has been a complete wash out and has provided retailers with two huge problems.(1) Summer stock has to sell in order to meet projected profit margins and (2) Secondarily Summer stock has to be sold to make space for Autumn Winter 2012 stock.
With fashion being the fickle beast it is, key trends are as quickly "out" as they are "in". Decisive action has to be taken and the mantra of "Sell Sell Sell" has been swapped for "Slash Slash Slash".Summer sales have been launched around 2 months early and there are much more larger quantities of individual lines to flog! Retail Hell from a retailers point of view and Retail Heaven from a consumers as there are bargains galore at very competitive prices.
So who knows what the rest of the summer has in store? Summer 2012 is very fashionably late and Autumn Winter 2012 is unfashionably early.Autumn Winter Previews are online and in store, quick of the mark to appeal to those who want knitwear and heavier weight clothing. Not forgetting the fashion savvy who do not want to buy into old trends and want to get ahead of the fashion pack, with Autumn Winter trends now.
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